Apple's Success

After completely changing my view on education and enrolling for university, early on within the start of my studies, I realised a crucial factor about my subject and although like every other subject it has fundamentals and basic principles which should be followed to ensure that a job is completed to high standards, I realised that the whole concept of marketing is subjective.  Now many people may or may not agree with this statement but ask yourself this, what really is marketing? It’s not like engineering or accounting where you must follow specific protocols, every job you get assigned to is different and most likely you will never use the same criteria. My shift of perspective towards marketing changed when I got asked to choose a topic within marketing to create a poster around, this topic being psychological marketing , is when my eyes opened to the power that marketing really holds.       (How colour phycology is used in brands and products dedicated to a sp...

Whilst growing up in the Facebook era, I was under the impression that the use of social media was for individuals to stay in touch with friends in a platform which allows them in a way to display their personality, due to the many additional platforms that have popped up over the years social media has matured past that point of it just being a place for networking. whether we like it or not we can’t go on without our phones, especially if you are a young adult, waking up and checking Instagram or TikTok is part of many people’s routine as two out of five adults in the UK admit to being addicted to social media.                                              (instagram insight of users age) Although companies still use classic marketing methods to promote a service or a product by using billboards or TV adverts statistics show that social media is a better way to get your bu...

Its no lie that when thinking of a Multi-Billion dollar company Apple is one that comes to mind and over the past 10 years they have transitioned in to being a major innovator of all types of electronics, including laptops, phones, watches etc. Their main goal is to provide its customers with the best products at a price which is suitable for both the customers and shareholders and since technology has been moving at a rapid paste with online banking , online shopping and different communication methods the demand for personal mobiles and computer have increased.  Although the rise of technology played a major part of apples success we must not over look their Marketing Mix, lets take the apple watch for example, apple is familiar with its annual releases of few but highly anticipated products which grasps the attention of its costumers having them contemplating the use of their upgrade plan in which helps build apples ecosystem and a strong client base. A great example is my ...