psychological Marketing

After completely changing my view on education and enrolling for university, early on within the start of my studies, I realised a crucial factor about my subject and although like every other subject it has fundamentals and basic principles which should be followed to ensure that a job is completed to high standards, I realised that the whole concept of marketing is subjective. 

Now many people may or may not agree with this statement but ask yourself this, what really is marketing? It’s not like engineering or accounting where you must follow specific protocols, every job you get assigned to is different and most likely you will never use the same criteria. My shift of perspective towards marketing changed when I got asked to choose a topic within marketing to create a poster around, this topic being psychological marketing , is when my eyes opened to the power that marketing really holds.

      (How colour phycology is used in brands and products dedicated to a specific gender)

After countless of hours of reading over data, watching multiple videos and documentaries I came across the epiphany of marketing being rather a phycological subject than a business one, by giving us insight on human behaviours across the globe and teaching us how to in a way “manipulate” people in to becoming consumers of a product or service. Using the word “Manipulate” may be a bit harsh , look at it like a way of Art since everything we see, touch, feel and smell is not a coincidence, as multibillion dollar companies ranging from clothing brands, restaurants to even banks implementing many psychological techniques within their company ranging from , the use of bright colours to relaxing music and clean aromas within their stores having a shift on the costumers mood to untimely increase their purchasing behaviours.

 

Since our purchasing behaviours are not only impulsive but mainly driven through emotions, multiple companies use this to our advantage selling a lifestyle rather than a product whilst consumers of these products portray to the world a persona only few can have making them feel superior. Instead of bombarding people with pointless information and boring campaigns, by putting out ads which speak to the emotional sides of their audience gives them an edge over their competitors.