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The use of Marketing in Football

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The sport industry, and football in particular, has evolved dramatically in recent years. With the rise of technology and globalization, marketing has become an essential aspect of the sport industry. Today, football teams invest heavily in marketing to attract fans and increase revenue. This blog will explore the different ways in which marketing is used in the sport industry, specifically in football. Firstly, football teams use marketing to promote their brand. This includes creating a unique identity for the team, which involves creating a logo, selecting a color scheme, and developing a tagline. The team's brand is then used to create merchandise, such as jerseys, hats, and scarves, which are sold to fans. This helps to build a strong fan base and generate revenue.    F ootball teams use marketing to promote their games. This includes advertising in traditional media, such as television, radio, and newspapers, as well as digital media, such as social media platforms and w...
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 Marketing for luxury  following up from my previous blog regarding phycology within marketing, in this post we are going to dive into the techniques many luxury brands use to ensure costumers make the correct purchasing decisions. Luxury varies from one person to another depending on the individuals current living situation but for this specific post when referring to Luxury were talking about high end restaurants, fast sports cars and expensive garments. Defining Luxury at this day and age is very important due to the fact the term itself "Luxury" gets redefined every couple year as we have seen many heritage brands move more towards streetwear designs due to changing trends. In the 20th century your luxury consumer was most likely to be a western upper-class citizen, working a busy life within the city, which was able to afford multiple luxury good items, although in today’s world that is one type of consumer, extensive research showed that the market leaders for luxury go...
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psychological Marketing

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After completely changing my view on education and enrolling for university, early on within the start of my studies, I realised a crucial factor about my subject and although like every other subject it has fundamentals and basic principles which should be followed to ensure that a job is completed to high standards, I realised that the whole concept of marketing is subjective.  Now many people may or may not agree with this statement but ask yourself this, what really is marketing? It’s not like engineering or accounting where you must follow specific protocols, every job you get assigned to is different and most likely you will never use the same criteria. My shift of perspective towards marketing changed when I got asked to choose a topic within marketing to create a poster around, this topic being psychological marketing , is when my eyes opened to the power that marketing really holds.       (How colour phycology is used in brands and products dedicated to a sp...
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The power of social media marketing

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Whilst growing up in the Facebook era, I was under the impression that the use of social media was for individuals to stay in touch with friends in a platform which allows them in a way to display their personality, due to the many additional platforms that have popped up over the years social media has matured past that point of it just being a place for networking. whether we like it or not we can’t go on without our phones, especially if you are a young adult, waking up and checking Instagram or TikTok is part of many people’s routine as two out of five adults in the UK admit to being addicted to social media.                                              (instagram insight of users age) Although companies still use classic marketing methods to promote a service or a product by using billboards or TV adverts statistics show that social media is a better way to get your bu...
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Apple's Success

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Its no lie that when thinking of a Multi-Billion dollar company Apple is one that comes to mind and over the past 10 years they have transitioned in to being a major innovator of all types of electronics, including laptops, phones, watches etc. Their main goal is to provide its customers with the best products at a price which is suitable for both the customers and shareholders and since technology has been moving at a rapid paste with online banking , online shopping and different communication methods the demand for personal mobiles and computer have increased.  Although the rise of technology played a major part of apples success we must not over look their Marketing Mix, lets take the apple watch for example, apple is familiar with its annual releases of few but highly anticipated products which grasps the attention of its costumers having them contemplating the use of their upgrade plan in which helps build apples ecosystem and a strong client base. A great example is my ...
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