Marketing for luxury following up from my previous blog regarding phycology within marketing, in this post we are going to dive into the techniques many luxury brands use to ensure costumers make the correct purchasing decisions. Luxury varies from one person to another depending on the individuals current living situation but for this specific post when referring to Luxury were talking about high end restaurants, fast sports cars and expensive garments. Defining Luxury at this day and age is very important due to the fact the term itself "Luxury" gets redefined every couple year as we have seen many heritage brands move more towards streetwear designs due to changing trends. In the 20th century your luxury consumer was most likely to be a western upper-class citizen, working a busy life within the city, which was able to afford multiple luxury good items, although in today’s world that is one type of consumer, extensive research showed that the market leaders for luxury go...